20 Mart 2011 Pazar

Constantly Remember to properly Fulfill Incentives for Surveys!

Are you making use of surveys as being a method of gathering data and survey? Nowadays many marketers attempt to do so at some time or other, and it really can be quite useful. But you'll find problems that can arise too - and most of them center around looking to loyalty rewards processing service



In regards to loyalty rewards processing and looking to fulfill incentives for surveys (since the two are typically the same) - the fact of the matter is always that it is never as elementary as most people assume!



For example: You can not just blindly fulfill whatever incentive you promised. When you do that you'll want to carry out some kind of incentive check fulfillment to ensure that you check on the survey data that you have gathered and determine whether or not it really is compliant!



So that your loyalty rewards processing (and incentive check process) is going something like this:



• Receive completed survey or loyalty reward claim


• Validate that it's genuine and check against your set of issued surveys or loyalty points


• Capture the info that has been sent in the form itself and choose whether or not it really is 'compliant' to your requirements


• If compliant, fulfill incentives for surveys as quickly as possible!



Now the biggest problem with this process of incentive check fulfillment and loyalty rewards processing is checking regardless of whether a survey or claim is 'compliant'. Unfortunately no matter how hard you are attempting it is ridiculously challenging to automate that process - particularly if the survey under consideration contains a lots of subjective questions that may have numerous responses.



How will you pick which responses are valid and those that aren't?



Because of this - more often than not people find that they must fulfill incentives for surveys manually. Obviously, this can be tedious and time consuming - and that's why in recent years marketers have begun to outsource it!



Nowadays, you have to be able to find a loyalty rewards processing service that also handles incentive check fulfillment, rebates, and so forth.



At the end for the day - the checks involved are really very similar anyway.



Particular services like these generally hold the experience, manpower, and training to deal with these situations and in addition they could handle the majority of the grunt work on your behalf and simply issue you with reports monthly or so!



Assuming you're comfortable with the idea of outsourcing, this is the great way to solve the situation.



Alternatively you may want to think about employing an individual over a part time or full-time basis to fulfill incentives for surveys - preferably someone with example of that area. Should you be handling a large volume this could prove to require greater than a single person though, that could mean a little extra cost on your part!



All things said and done, incurring extra cost is still infinitely better than not being able to fulfill incentives that you have promised!
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